Promotional and Packaging Copywriter

 

P Writer                                                 Copy Manager                                                     

Title of PositionTitle of Supervisor

Brand + Creative                                                 Corporate Headquarters                                    

DepartmentLocation

PRIMARY OBJECTIVE OF POSITION:

Join a team that powers a brand built for those who get the tough jobs done. As our Promotional and Packaging Copywriter, you’ll craft hard-hitting, high-impact content that moves products off shelves and into the hands of serious doers and tradespeople. You’ll write and refine promotional, packaging, and product copy that’s as tough as the tools and equipment we sell—clear, compelling, and always on brand. Whether it’s print, digital, or video, your words will help drive performance, elevate the brand, and connect with customers who know the difference between good and great tools.

RESPONSIBILITIES:

1. Conceptualizes and writes promotional direct sales and offer-driven copy, as well as special features and product brands that are on-brand and aligned with Creative and Marketing guidelines, while meeting strategic project goals.

1. Reviews all items submitted to Northern Tool’s product inventory management system. Writes new web copy and updates product details through research and coordination with the Merchandising team. Gathers, verifies and updates information to resolve any gaps or inaccuracies. Additionally, reviews the daily new item report and ensures items are updated.
2. Partners with packaging Creative, Marketing and Merchandising teams from concept through print to develop, write and edit product packaging copy for private label initiatives as needed.
3. Writes, revises and maintains all catalog copy, including creating and updating charts, while adhering to Northern Tool’s CMS-based style guide and catalog formats. Collaborates with external creative partner to resolve production issues, including copy updates and change requests.
4. Writes and maintains all retail and retail sign copy, ensuring alignment with project specifications, new requests and in-house standards and guidelines.
5. Communicates with Merchandising to research and verify all product information as needed, incorporating new and updated copy to keep product item information accurate and up to date.
6. Coordinates and provides copy changes and product-specific updates to the proofreader. Serves as a designated backup proofreader, offering support as needed—including coverage during absences or periods of increased workload.
7. Takes on nonroutine promotional writing, copy editing or content update projects, adjusting to fit project needs.
8. Manages assigned day-to-day copywriting responsibilities using a project management tool to track progress, communicate updates and meet deadlines. Prioritizes assignments and produces approved copy by the project deadline.
9. Keeps supervisor informed of important developments, potential problems and related information necessary for effective management. Coordinates and communicates plans and activities with others, as appropriate to ensure a coordinated work effort and team approach.

QUALIFICATIONS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor’s degree or equivalent in journalism, advertising or other related field.
• At least 3–4 years of related work experience, including writing for retail stores, digital channels (website, display ads and social media).
• Must demonstrate a high degree of skill in grammar, punctuation, spelling and motivational language. 
• Good organizational and planning skills.
• Familiar with journalism and advertising principles.
• Knowledge of computer software, including Microsoft Word, Excel and PowerPoint.
• Ability to communicate effectively, both orally and in writing, with a wide variety of customers, Company personnel and others.
• Demonstrates Northern Tool + Equipment’s 12 Core Competencies.

PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Frequently required to sit, use hands to handle objects and talk or hear.

• Frequent wrist and/or hand movement is required.

• Occasionally required to stand, walk and reach with hands and arms.

• Must occasionally lift and/or move up to 10 pounds.

• Specific vision abilities required include close vision, distant vision and the ability to adjust focus.

SUPERVISION OF OTHERS:

None

APPROVAL:

This document is intended to describe the general nature and level of work being performed by people assigned to this position. It is not intended to be an entire list of all activities, tasks and skills required of people in the position.

SALARY GRADE: EX13

JOB CODE: MKT067